Monday 21 November 2016

Danone and Disney partner to combine fun with nutrition

Danone, the global leader in the yoghurt industry and Disney are launching a new range of yoghurts. This exclusive range features the popular Disney Frozen and Spider-Man characters and aims to promote healthy dietary habits to children by combining fun and good nutrition in one tasty product.

The power of YOGHURT

As a parent, we always look for something that is convenient to serve, tasty for kids with the added bonus of being packed with healthy benefits, then yoghurt is the perfect solution!

Yoghurt is a unique food, because it's made with a combination of milk and live cultures. It has been proven that these live cultures assist in creating a healthy gut and a better digestive environment. In addition to calcium and protein, naturally coming from milk, we have boosted the Danone Disney range with a source of Vitamins B12 and D, essential nutrients needed by growing children every day. The  South African Food Based Dietary Guidelines recognises dairy products as being an essential part of a balanced diet and recommends  that milk, maas or yoghurt should be eaten every day.

"Yoghurt is an ideal snack option.  Every kilojoule is packed with nutrients that are needed by your body every day. In addition to that, Danone Disney yoghurt contains no artificial sweeteners or colourants that makes this product even more appealing!" says Marlinie Kotiah, Science and Health Manager at Danone.

The perfect solution to feed your kids: combine FUN & HEALTH!

Danone and Disney have the same objective of focusing and influencing kids' healthy dietary habits. "We all know that sometimes kids can be fussy eaters, but we believe that when good and tasty food becomes fun, the issue is solved" says Julieah Muthama, Marketing Director of Danone. The Danone Disney range is the perfect business case proving how companies can come up with innovative ways to reinvent their product offering and contribute to the health of their consumers.

Danone, committed to health!

With its mission "to bring health through food to as many people as possible", Danone, the yoghurt leader worldwide, brings over 100 years of expertise to each of its products. Danone Disney range is making use of this experience to delight the whole family. Danone Disney yoghurt is the ideal smart snack to include in your kid's daily balanced diet.