Search engine giant, Google signed a deal with Twitter that gives Google access to ‘the Twitter Firehose’ of half a billion tweets a day, with Tweets now appearing in the search results.
Since 2011, comprehensive results from Twitter have been available in Google, and the companies have announced that Tweets filtering through to desktop search results are imminent.
Twitter and Google’s relationship has been rocky for four years, with Google rejecting Twitter’s proposal in 2011, when Twitter said that Google had to pay for the ‘firehose’, but all has been resolved.
Both parties have agreed that they would benefit more from a collaboration of efforts, rather than be corporate enemies.
The Twitter search integration helps Google get more real-time presence, as people spend most of their time on social media.
Facebook’s recent addition of a search in app option will pull loads of traffic away from Google, and this new deal helps fill some of that void.
Other than licensing fees, Google will not be paying for the ‘firehose’.
Since 2011, comprehensive results from Twitter have been available in Google, and the companies have announced that Tweets filtering through to desktop search results are imminent.
Twitter and Google’s relationship has been rocky for four years, with Google rejecting Twitter’s proposal in 2011, when Twitter said that Google had to pay for the ‘firehose’, but all has been resolved.
Both parties have agreed that they would benefit more from a collaboration of efforts, rather than be corporate enemies.
The Twitter search integration helps Google get more real-time presence, as people spend most of their time on social media.
Facebook’s recent addition of a search in app option will pull loads of traffic away from Google, and this new deal helps fill some of that void.
Other than licensing fees, Google will not be paying for the ‘firehose’.
