The GRAYS brand is currently synonymous with local clothing, but this is set to change when the group’s designer homeware store launches at Melrose Arch, Johannesburg, in June 2015.
A first of its kind for South Africa, GRAYS Home promises to offer a unique shopping experience for both interior decorators and consumers with exceptional taste in decor.
Visitors can look forward to exclusive and luxurious designer homeware from brands such as HUGO BOSS Home, Calvin Klein Home, Ralph Lauren Home, Kenzo Maison and Olivier Desforges.
GRAYS Home’s exclusive range has been achieved by carefully selecting collections, combining decor with a highly personal style, boasting beautiful prints and a constant focus on quality.
“Our economic landscape has become more aggressive with certain categories and designer brands,” said Aasif Surtee, director of the Surtee Group. “In order to thrive you have to keep changing and evolving with the times. We are positive that our product range will allow consumers to create an extraordinary experience in their homes and along the way they will also become acquainted with a few of the world’s leading homeware brands.”
GRAYS Home will offer designer bedroom linen and bathroom concepts which will allow consumers to choose from a wide selection of exclusive bedspreads, fitted sheets, pillow cases, bath robes, towels and other home furnishings.
The Surtee Group currently owns GRAYS and Mamas & Papas, and manages international luxury brands such as True Religion, 7 For All Mankind, Emporio Armani, Paul Smith, Burberry, HUGO BOSS and many others.
A first of its kind for South Africa, GRAYS Home promises to offer a unique shopping experience for both interior decorators and consumers with exceptional taste in decor.
Visitors can look forward to exclusive and luxurious designer homeware from brands such as HUGO BOSS Home, Calvin Klein Home, Ralph Lauren Home, Kenzo Maison and Olivier Desforges.
GRAYS Home’s exclusive range has been achieved by carefully selecting collections, combining decor with a highly personal style, boasting beautiful prints and a constant focus on quality.
“Our economic landscape has become more aggressive with certain categories and designer brands,” said Aasif Surtee, director of the Surtee Group. “In order to thrive you have to keep changing and evolving with the times. We are positive that our product range will allow consumers to create an extraordinary experience in their homes and along the way they will also become acquainted with a few of the world’s leading homeware brands.”
GRAYS Home will offer designer bedroom linen and bathroom concepts which will allow consumers to choose from a wide selection of exclusive bedspreads, fitted sheets, pillow cases, bath robes, towels and other home furnishings.
The Surtee Group currently owns GRAYS and Mamas & Papas, and manages international luxury brands such as True Religion, 7 For All Mankind, Emporio Armani, Paul Smith, Burberry, HUGO BOSS and many others.
