Durban is set to hit Gauteng by storm this week as the City's interprovincial destination promotion national roadshow kicks off.
Durban Tourism will embark on a series of nation-wide roadshows to meet operators, media in the market and as well as to promote the destination to consumers as they rollout their Winter Campaign.
The roadshow will see the City's destination promotion agency visiting Gauteng, Mpumalanga, Limpopo and the Western Cape provinces.
The Durban Tourism Roadshow is a collaborative effort between Durban Tourism and some of its key partners in the industry and is centred around the call to visit Durban and to rediscover the hidden gems that Durban has to offer all year around as well as a precursor to the Vodacom Durban July VIP Experience.
This year, Durban Tourism has partnered with its home team AmaZulu FC, who have enjoyed a dramatic rise to the number two spot of the Premier Soccer League (PSL).
The campaign elements include a mix of mall and petrol stations activations, stand consumer activations, media activations, City parades with the renowned Rickshaw Bus and Amazulu FC, trade & media networking sessions.
