On Saturday, there was quite some pomp and ceremony when Usain Bolt launched his first champagne with GH Mumm.
The move is interesting. Bolt is certainly not the first famous name to slap his name on a bottle – but the reason it is interesting is because his first release has a different sort of appeal.
It's a cuvée, called Mumm Olympe Rosé, that is a perfect middle ground. It's not that dry and it's not exactly sweet, making it weirdly appealing. In general, appreciating a
brut style takes time as you adjust to notes of biscuits and lemon.
Sweeter undertones are immediately more familiar to many and Olympe Rosé hits those much easier.
Bolt has been creating this unusual champagne with Maison Mumm since 2016. He worked together with the House to create this champagne reserved for the most vibrant celebrations in the world.
The name "Olympe" evokes Bolt's successes and his Olympic achievements.
Mumm Olympe Rosé brings to life the daring spirit when it comes to exploring new territories in the world of champagne, with the addition of a liqueur de dosage aged in cognac barrels.
It's a unique experience – and why not? Champagne, whether mass-produced or from family-owned wineries in France, always share many similarities.
Creating a middle point ensures there is interest in houses like Maison Mumm – and celebrity back-up helps sell the lifestyle.
But it's not shallow. Mumm Olympe Rosé is pleasing, and when served chilled will make anyone lift their brow and ask a few questions about its unique notes.
Mumm Olympe Rosé is available from restaurants that serve G.H Mumm and in stores from February 2019. Expect to pay more than R800 per bottle.
