On their 30th anniversary, Nike, has, once again, outdone themselves. The world's biggest sports brand has extended its feature list and included Caster Semenya, South Africa's 800m Olympic and World Champion, in the #JustDoIt campaign.
Too fast? Too bad. I was born to do this. #justdoitpic.twitter.com/ahQV9JyCxp
— Caster Semenya (@caster800m) September 10, 2018
Following the storm they had to brave by taking on the National Football League (NFL) player, Colin Kaepernick, as an ambassador for the campaign, Nike dropped a brand new ad campaign featuring South Africa's champion athlete.
Nike faced a lot of criticism from people all over the world for their decision to take on the controversial Kaepernick as an ambassador of the brand.
ny patriots of the US felt that Kaepernick had disrespected everything the American flag stood for when he kneeled to the national anthem before NFL games.
However, the brand stood by its decision and for the most part of the liberal society, it was a bold and beautiful move by a cheeky, formidable brand.
Superstar athletes like LeBron James and Serena Williams were also called up to feature on the previous ad campaign.
