PUMA strides on

Since it’s debut in 1968, the PUMA Suede has become a benchmark for footwear design.  Made famous by athletic greats -  60’s trackstar Tommie Smith and 70’s basketball legend Walt "Clyde" Frazier, the Suede hit new levels of fame during the '80s dawn of b-boys and hip hop beats, taking over New York City blocks.


This season, PUMA puts the limelight on a young roster of tastemakers currently making waves in the music and entertainment arena, and who have a pair of Suedes as a staple in their sneaker collection. These trending influencers include Kylie Jenner, snap queen and director of vibes YesJulz, hip hop duo Rae Sremmurd and rap artist Young Thug.  As a cool nod to the past, PUMA tapped legendary OG street photographer Jamel Shabazz to shoot the young tastemakers in Suedes and streetwear garb around Bed-stuy in Brooklyn.

Attached are a few images from the shoot along with a full press release.  Attached are interviews with Kylie, YesJulz, Rae and the photographer himself - Jamel Shabazz.  Young Thug's images and Q&A will be sent next week. Should you require high res or additional imagery please contact me directly.

The shoes are available in PUMA stores and PUMA SELECT for R1 299.