Unilever South Africa has received eight Kasi Star Brand Awards. Kasi Star Brands, a Daily Sun and Ask Afrika partnership initiative, are brands that have been determined to be used most loyally by South Africa’s township consumers, irrespective of their background or living standards.
According to Kasi Star Brands, South African township consumers voted with their wallets and their hearts, putting their money where their mouths are to demonstrate this commitment. This has led to four of the FMCG giant’s brands being voted as Kasi Star Brands, cementing them as true star township brands.
Unilever SA’s winning brands are: Sunlight Hand Dishwashing Soap (winner of the Dishwashing Detergents Category), Robertsons (winner of the Herbs and Spices Category), Knorrox (winner of the Stock Cubes Category) and Rama (winner of the Margarine/Butter Category).
Four additional Unilever brands were honoured as Category Winners, for having the highest overall scores per industry. These brands are: Shield (winner of the Deodorants for Men Category), Shield (winner of the Deodorants for Women Category), Dawn (winner of the Male Personal Care Category), and Knorrox (winner of the Soya Mince Category).
“Brand loyalty can only be achieved through the provision of excellent quality at affordable prices. These Awards are evidence of Unilever’s dedication to supplying its consumers with quality products that not only enhance their lives but foster a Brighter Future for all,” said Peter Cowan, Unilever South Africa’s Chairman.
In order to evaluate which brands deserved the Kasi Star Brand status, an in-depth survey was held, conducted through 6 763 interviews in South African townships. According to Kasi Star Brand, this survey by Ask Afrika was the largest of its kind in South Africa with 19 sectors, hundreds of product categories and thousands of brands being included in the measurement.
Kasi Star Brands are weaved into the fabric of South Africa’s vibrant township communities. This ethos is echoed by Unilever’s Sustainability Plan goals to create a Brighter Future for all South Africans. “Our purpose is to make sustainable living commonplace. We work to create a brighter future every day, with brands and services that help people feel good, look good and live life to the full,” confirms Cowan.
The Kasi Star Awards ceremony was held on the 19th of March 2015 in order to recognise South Africa’s number one township brands. The winning brands were lauded as township symbols, contributing to the way township consumers define their status and their personalities.
“Unilever is committed to supporting sustainability and providing consumers around the world with brands with purpose that truly meet their needs. As such, we are proud of these achievements, driven to improve the lives of our consumers and look forward to many more years of creating brands that people love, can identify with and would choose over any other,” concludes Cowan.
- Press Release
According to Kasi Star Brands, South African township consumers voted with their wallets and their hearts, putting their money where their mouths are to demonstrate this commitment. This has led to four of the FMCG giant’s brands being voted as Kasi Star Brands, cementing them as true star township brands.
Unilever SA’s winning brands are: Sunlight Hand Dishwashing Soap (winner of the Dishwashing Detergents Category), Robertsons (winner of the Herbs and Spices Category), Knorrox (winner of the Stock Cubes Category) and Rama (winner of the Margarine/Butter Category).
Four additional Unilever brands were honoured as Category Winners, for having the highest overall scores per industry. These brands are: Shield (winner of the Deodorants for Men Category), Shield (winner of the Deodorants for Women Category), Dawn (winner of the Male Personal Care Category), and Knorrox (winner of the Soya Mince Category).
“Brand loyalty can only be achieved through the provision of excellent quality at affordable prices. These Awards are evidence of Unilever’s dedication to supplying its consumers with quality products that not only enhance their lives but foster a Brighter Future for all,” said Peter Cowan, Unilever South Africa’s Chairman.
In order to evaluate which brands deserved the Kasi Star Brand status, an in-depth survey was held, conducted through 6 763 interviews in South African townships. According to Kasi Star Brand, this survey by Ask Afrika was the largest of its kind in South Africa with 19 sectors, hundreds of product categories and thousands of brands being included in the measurement.
Kasi Star Brands are weaved into the fabric of South Africa’s vibrant township communities. This ethos is echoed by Unilever’s Sustainability Plan goals to create a Brighter Future for all South Africans. “Our purpose is to make sustainable living commonplace. We work to create a brighter future every day, with brands and services that help people feel good, look good and live life to the full,” confirms Cowan.
The Kasi Star Awards ceremony was held on the 19th of March 2015 in order to recognise South Africa’s number one township brands. The winning brands were lauded as township symbols, contributing to the way township consumers define their status and their personalities.
“Unilever is committed to supporting sustainability and providing consumers around the world with brands with purpose that truly meet their needs. As such, we are proud of these achievements, driven to improve the lives of our consumers and look forward to many more years of creating brands that people love, can identify with and would choose over any other,” concludes Cowan.
- Press Release
