Friday 11 August 2023

DJ Zinhle and Busiswa save the night at first women-only pop-up SheBeen

Women's Day  was buzzing activities across the country, with various organisations and brands hosting events that were all aimed at celebrating Mzansi Queens.

One such event was the launch of Brutal Fruit Spritzer's first women-only pop-up bar RockerFella in Soweto.


The woman-centric brand had the perfect concept with the pop-up bar called SheBeen, a space dedicated to women and for them to be free, offering the perfect girls' night out.

The SheBeen, a play on the word shebeen, had all the ingredients of a female-centric venue - pink aesthetics, elegantly designed and all the right touches; a powder room with everything a gal might need on a night out.

"The establishment of SheBeen was born out of our brand proposition of 'You Belong', which seeks to promote women's joy, belonging and freedom, without any hesitation or interference," said Candice van den Bosch, Acting Head of Brand at Brutal Fruit Spritzer.

"SheBeen exudes our brand values of making women feel special."
 
However, the space failed to live up to the Brutal Fruit slogan of "you belong" by ensuring that we truly felt like we belonged.

Organisers must have not anticipated the number of ladies that would be attending the launch because the comfortable space lacked enough seating.