And there’s more!
Which brands think they have the answer to reaching the youth market? How do they keep in touch with their market & how do they seed, manage & maintain an authentic conversation. We hear case studies from brands who think they’ve cracked the formula.
Converse | loveLife | KFC
The big trends to watch out for in coming months as the youth brand highway is full of twists and turns. What is hot today can be ice cold 24 hours later. It’s all about constant reinvention. Lazi Mathebula lays down a few short term markers.
Do some brands try too hard? Are some brands just out of touch and misguided? But more importantly who is getting it right? Young consumers tell us how they perceive the current brand landscape; what draws them to a brand and what turns them off. Pepsi Pokane – CEO, Bonngoe TV chats to representatives from HDI’s Junior Board of Directors.
So how should brands be advertising to the youth market? What is the weighting between social media dynamics and traditional advertising? Jeremy Maggs hosts an interactive panel discussion with Matthew Berge – Creative Director, DDB South Africa; Dave Everson – Group Creative Head, KingJames ll; Archie Malinga – Art Director, Joe Public and representatives from HDI’s Junior Board of Directors.
Stumped by LOLs, OMGs and SMHs? Get clued up on the youth as we share findings from the Sunday Times Generation Next annual survey, conducted by HDI Youth Marketeers, presented by Managing Director, Jason Levin. It captures SA’s favourite brands and how they’ve decoded young minds; where and how they’re spending their money and what brands need to do to reach and win them over as they engage simultaneously with a multiplicity of media platforms.
While young South Africans are driven by brands, their own brand and how they portray themselves is also increasingly important. DJ Euphonic tells us how he developed his personal brand, what attributes he’s identified, worked on and changed and how he projects himself as a winner.
NTS (note to self) don’t want to be disappointed – book your seat now!
EVENT DETAILS
Date: Friday 8th May 2015
Time: 07h00 to 12h30
Venue: Sandton Convention Centre, Ballroom
Ticket price: R1 250 ex VAT
Group discounts available - contact Marcia Minnaar | 011 280 5770 | marcia@thefuture.co.za
Which brands think they have the answer to reaching the youth market? How do they keep in touch with their market & how do they seed, manage & maintain an authentic conversation. We hear case studies from brands who think they’ve cracked the formula.
Converse | loveLife | KFC
The big trends to watch out for in coming months as the youth brand highway is full of twists and turns. What is hot today can be ice cold 24 hours later. It’s all about constant reinvention. Lazi Mathebula lays down a few short term markers.
Do some brands try too hard? Are some brands just out of touch and misguided? But more importantly who is getting it right? Young consumers tell us how they perceive the current brand landscape; what draws them to a brand and what turns them off. Pepsi Pokane – CEO, Bonngoe TV chats to representatives from HDI’s Junior Board of Directors.
So how should brands be advertising to the youth market? What is the weighting between social media dynamics and traditional advertising? Jeremy Maggs hosts an interactive panel discussion with Matthew Berge – Creative Director, DDB South Africa; Dave Everson – Group Creative Head, KingJames ll; Archie Malinga – Art Director, Joe Public and representatives from HDI’s Junior Board of Directors.
Stumped by LOLs, OMGs and SMHs? Get clued up on the youth as we share findings from the Sunday Times Generation Next annual survey, conducted by HDI Youth Marketeers, presented by Managing Director, Jason Levin. It captures SA’s favourite brands and how they’ve decoded young minds; where and how they’re spending their money and what brands need to do to reach and win them over as they engage simultaneously with a multiplicity of media platforms.
While young South Africans are driven by brands, their own brand and how they portray themselves is also increasingly important. DJ Euphonic tells us how he developed his personal brand, what attributes he’s identified, worked on and changed and how he projects himself as a winner.
NTS (note to self) don’t want to be disappointed – book your seat now!
EVENT DETAILS
Date: Friday 8th May 2015
Time: 07h00 to 12h30
Venue: Sandton Convention Centre, Ballroom
Ticket price: R1 250 ex VAT
Group discounts available - contact Marcia Minnaar | 011 280 5770 | marcia@thefuture.co.za
