A shocking 96% of women do not choose the word ‘beautiful’ to describe how they look.
Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day.
Dove is launching the Choose Beautiful campaign to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.
The Dove Choose Beautiful film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paolo considering about their own beauty. The women made a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film reveals that women often struggle with recognizing their own beauty.
“Although the majority of women don’t describe themselves as beautiful, 80% agree that every woman has something about her that is beautiful. It’s time women think differently about this choice,” said Steve Miles, Senior Vice President, Dove.
“While we were filming, it was so clear that the women who chose to feel beautiful shined with a positive, empowered outlook,” said Paul Dektor, Film Director of Dove Choose Beautiful. “We all have the personal and powerful ability to rise above others’ points of view, social media, and pop culture. I hope the Dove Choose Beautiful film inspires women around the world to reconsider how they view their own beauty.”
Dove has long been committed to creating a world where beauty is a source of confidence, not anxiety. Dove hopes to inspire women to develop a positive relationship with beauty, because when women recognize the beauty in themselves, they then have a powerful ability to positively impact the next generation. The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 14 million to date.
Visit the Dove South Africa website and their Facebook page or follow @Dove_ZA on Twitter for more information.
Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day.
Dove is launching the Choose Beautiful campaign to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.
The Dove Choose Beautiful film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paolo considering about their own beauty. The women made a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film reveals that women often struggle with recognizing their own beauty.
“Although the majority of women don’t describe themselves as beautiful, 80% agree that every woman has something about her that is beautiful. It’s time women think differently about this choice,” said Steve Miles, Senior Vice President, Dove.
“While we were filming, it was so clear that the women who chose to feel beautiful shined with a positive, empowered outlook,” said Paul Dektor, Film Director of Dove Choose Beautiful. “We all have the personal and powerful ability to rise above others’ points of view, social media, and pop culture. I hope the Dove Choose Beautiful film inspires women around the world to reconsider how they view their own beauty.”
Dove has long been committed to creating a world where beauty is a source of confidence, not anxiety. Dove hopes to inspire women to develop a positive relationship with beauty, because when women recognize the beauty in themselves, they then have a powerful ability to positively impact the next generation. The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 14 million to date.
Visit the Dove South Africa website and their Facebook page or follow @Dove_ZA on Twitter for more information.
