1. Make sure the market wants what you’re selling
You may think your product or service is fantastic but will people buy it? Businesses that know who their customers are and what customers are going to respond to, hit the bull’s-eye every time.
2. Target those who value what you’re selling most
People are paying for quality and service so all efforts should be made to convey your dedication to quality and service.
3. Clearly communicate the benefits of your products
Are you able to clearly and quickly articulate the benefits you’re offering? Features describe the product while benefits reinforce what the product does for the consumer. For example, a feature of a car is an airbag, the benefit is increased safety during high impact car accidents.
4. Understand how your customers buy
Do you know your customers? Do you have demographic and lifestyle information on your best customers? Do you know whom you want to target and who is most likely to purchase from you?
5. Differentiate on value, not price
Is your product better value than your competitor’s offering? If so, are you clearly and persistently communicating that to your target buyers? If not, how can you improve it?
6. Listen twice as much as you talk—listen hard, sell soft
Customers will tell you what they want, need and are willing to pay for. Just ask them and listen carefully to the answers. Consider focus groups, surveys, Web feedback or polls.
7. Make it easy for your customer to buy from you
Have you ever felt that a business is not really interested in your business? It can be difficult to speak to someone, no one to provide you with critical product information or no quote/pricing information being provided. Identifying obstacles in competitor’s sales processes can provide a huge opportunity.
8. Sell to the person, not the company
People buy from people. Showing an genuine interest in your customer, understanding their requirements and providing a solution will make your sell so much easier.
9. Awesome service equals repeat sales!
About Exceed UK
Exceed UK is an accounting and consulting firm based in the UK. They have business growth protocols and resources especially tailored for small and mid-sized businesses. Contact Exceed UK (www.exceeduk.co.uk) today to learn how they can help you grow a more profitable business on +44 (0) 1784 439 955.
You may think your product or service is fantastic but will people buy it? Businesses that know who their customers are and what customers are going to respond to, hit the bull’s-eye every time.
2. Target those who value what you’re selling most
People are paying for quality and service so all efforts should be made to convey your dedication to quality and service.
3. Clearly communicate the benefits of your products
Are you able to clearly and quickly articulate the benefits you’re offering? Features describe the product while benefits reinforce what the product does for the consumer. For example, a feature of a car is an airbag, the benefit is increased safety during high impact car accidents.
4. Understand how your customers buy
Do you know your customers? Do you have demographic and lifestyle information on your best customers? Do you know whom you want to target and who is most likely to purchase from you?
5. Differentiate on value, not price
Is your product better value than your competitor’s offering? If so, are you clearly and persistently communicating that to your target buyers? If not, how can you improve it?
6. Listen twice as much as you talk—listen hard, sell soft
Customers will tell you what they want, need and are willing to pay for. Just ask them and listen carefully to the answers. Consider focus groups, surveys, Web feedback or polls.
7. Make it easy for your customer to buy from you
Have you ever felt that a business is not really interested in your business? It can be difficult to speak to someone, no one to provide you with critical product information or no quote/pricing information being provided. Identifying obstacles in competitor’s sales processes can provide a huge opportunity.
8. Sell to the person, not the company
People buy from people. Showing an genuine interest in your customer, understanding their requirements and providing a solution will make your sell so much easier.
9. Awesome service equals repeat sales!
About Exceed UK
Exceed UK is an accounting and consulting firm based in the UK. They have business growth protocols and resources especially tailored for small and mid-sized businesses. Contact Exceed UK (www.exceeduk.co.uk) today to learn how they can help you grow a more profitable business on +44 (0) 1784 439 955.
