Its really been long since South Africans packed cinema's like tinned sardines to watch a proper movie. I mean proper!
Well, movie goers were treated to a proper movie during the Easter break and responded in droves by shattering the local box office record like never before.
Yesterday Universal Pictures and UIP South Africa announced that Fast & Furious 7 easily sprinted past the records Fifty Shades of Grey set a mere 49 days ago, by clocking an overwhelming R20 971 652 in its four-day Easter run. Thats so WOW!
The film now holds the South African records for the all-time opening weekend for a non-3D film, the all-time opening weekend for Universal Pictures, the highest opening film for 2015 and the all-time opening weekend of all films released at the local box office.
With an incredible $392.3m worldwide, the seventh installment in Universal’s homegrown franchise takes its place as the fourth-highest global opening of all time behind behemoths such as two films in the Harry Potter franchise and Marvel’s The Avengers. Fast & Furious is the only original franchise to reach results of this magnitude.
Fast & Furious 7 aka Furious 7, was Universal’s biggest wide release ever, playing in 14 687 theatres worldwide including IMAX and large format. The film opened No 1 in all 64 markets where it was released and is Universal’s highest-grossing worldwide opening of all time.
Well, movie goers were treated to a proper movie during the Easter break and responded in droves by shattering the local box office record like never before.
Yesterday Universal Pictures and UIP South Africa announced that Fast & Furious 7 easily sprinted past the records Fifty Shades of Grey set a mere 49 days ago, by clocking an overwhelming R20 971 652 in its four-day Easter run. Thats so WOW!
The film now holds the South African records for the all-time opening weekend for a non-3D film, the all-time opening weekend for Universal Pictures, the highest opening film for 2015 and the all-time opening weekend of all films released at the local box office.
With an incredible $392.3m worldwide, the seventh installment in Universal’s homegrown franchise takes its place as the fourth-highest global opening of all time behind behemoths such as two films in the Harry Potter franchise and Marvel’s The Avengers. Fast & Furious is the only original franchise to reach results of this magnitude.
Fast & Furious 7 aka Furious 7, was Universal’s biggest wide release ever, playing in 14 687 theatres worldwide including IMAX and large format. The film opened No 1 in all 64 markets where it was released and is Universal’s highest-grossing worldwide opening of all time.
