Friday 30 August 2024

Levi’s Africa officially launches curvy campaign with Nomzamo Mbatha, Buqaqawuli Nobakada and Lady Du in the forefront

Levi's is back with a new ambassador for their Curvy range, this time featuring award-winning actress Nomzamo Mbatha. Joining her are amapiano DJ Lady Du and mixed media artist Buqaqawuli Nobakada, both existing partners of the brand.  

"Levi's Curvy is more than a campaign—it's about celebrating the journeys of powerful women who embody the spirit of Levi's," the brand explains on its website.

The launch party, held to celebrate the new ambassadors and the diverse range, was a vibrant affair. Blue tones adorned the venue, reflecting the brand's signature denim, while guests enjoyed activities like an art-filled session and a curvy table talk promoting body positivity. 

"We wanted to create an event that empowers women to celebrate their unique curves," shared a representative from Levi's. "This event was all about inclusion and celebrating the beauty of diversity."

With delicious food and drinks, the event provided a fun and inclusive space for attendees, leaving them feeling empowered and confident in their own bodies.