Bonang Matheba, better known as Queen B has partnered with cognac brand, Courvoisier. The announcement was made on Tuesday at Four Seasons Hotel The Westcliff, Johannesburg.
The Metro FM radio host who is also the South African ambassador for Revlon, said she has always identified with the brand as her father has always enjoyed a glass of the well-renowned cognac. Courvoisier also speaks to brand Bonang as it speaks to luxury and sophistication.
"My father drinks Courvoisier, he drank it from when I was a little girl. So it's a brand I've always known growing up, she says.
"It's a brand that is rich in history, well respected all over the world and well awarded. It's premium, it's luxury, it's decadence and sophistication – everything that speaks to brand Bonang," the Top Billing presenter said.
She went on to explain that unlike most brands which just want you to sell their products, her partnership with Courvoisier is like a marriage as they fully support her on all her projects.
"Courvoisier wants to intertwine their brand with my projects – my book, my new TV show, my bursary fund, lingerie collections. They just want to take it on and support," she says.
Matheba, who turns 30 this year, says she feels more mature and proud of the woman she has become. She goes on to explain that she intends on celebrating her life and all her achievements this year.
"I feel beautiful in the woman that I am and the woman I've become and the things I have achieved. Courvoisier is that – it's enjoyed by queens and kings and I feel like a queen who has done so much and is content with the woman she is," she says.
Matheba also let us in on her reality show, which is currently in the works. She explains that while the show will give viewers a glimpse into her life, it will be more about the Bonang brand, rather than her personal life.
She admits that the decision to do a reality show was not an easy one, as she toyed with the idea for at least five years.
"I'm a very private person. Even laying the intricacies of my life in my book was difficult. But I felt like I wanted people to see how the magic is created."
Matheba says she isn't bothered about the public scrutiny that often comes with doing a reality show because she's had to deal with criticism for the past 13 years she's been in the industry.
