Thursday 29 September 2022

They understood the assignment: Thuli Phongolo on #Levi's Curvy jeans

Like many women who love to celebrate their curves, actress and DJ Thuli Phongolo used to find buying jeans a hassle. The options were limited and they didn't cater for her shape or height, she says.

That all changed the day Phongolo stepped into her first pair of denims from the Levi's Curvy jeans range, which flatter and highlight a women's curves like no other. 


They're designed to sculpt your figure and lengthen your legs; they also won't gape at the waist or lose their shape.

"I love how the structure of these jeans was perfected to really fit a curvaceous body, from the waist and hips down to the ankles," says Phongolo.

"I feel comfortable and confident [when I wear them]. I think that was the objective Levi's was trying to achieve when designing the Curvy jeans range — and they definitely understood the assignment."

Given Phongolo's advice, fashionistas will be pleased to know that they'll soon be able to find all three of these styles in the Levi's Curvy jeans range. 

It includes "Skinny" and high- and mid-rise "Super Skinny" jeans, while new "Straight" and "Flare" fits will be dropping next month.

Levi's Curvy jeans are available in Levi's sizes 24-38 (SA sizes 28-42) in a variety of light, mid and dark washes and fashion finishes. Shop them online, at selected retailers or Levi's stores nationwide.