Zinhle Jiyane, affectionately known as DJ Zinhle, opened her fourth store called Era by DJ Zinhle at Mall of the North.
The songwriter, DJ and businesswoman graced the jewelry and accessory store for the official opening and took the time to interact with her fans and customers.
The creator of Umlilo says the decision to open a shop in Polokwane was motivated by her fans from the area who would constantly ask for the shop to open.
Zinhle prides herself in listening to her fans who told her there was a need to grow the brand in this part of the country.
"The growth of Era by DJ Zinhle has been phenomenal and there are a number of stores to be opened across the country. Opening the store here is all about sharing that growth with our customers."
The shop is located on the upper level of the mall.
