Name: Mmule Seheri
Company: D*ICE CUBES
Business Line: Manufacturing and distributing ice cubes
Contact: d_icecube@yahoo.com
The entrepreneurship silver train is huffing and puffing through the dusty township streets as the economy changes gear.
It is believed that township entrepreneurs contribute significantly to the country's GDP.
One of these entrepreneurs who has subsequently become a force to be reckoned with is 34 year old Mmule Seheri.
The Mabopane born but Daveyton based rising female business lady is taking the ice cubes industry by storm, one cube at a time.
Trends Mzansi caught up with her to find out what her driving force is.
"My company is called D*ICE CUBE (Trading as Phafana Trading Enterprise Pty Ltd .) . D*ICE CUBE manufactures and distributes ice cubes to various businesses in the township. We distribute to places such bottle stores, pubs, taverns, shisanyama's and golf courses," she said.
D*ICE CUBE has become a house hold name and it is synonymous with outdoor activities. Mmule professed that the company was born after she sought ways of supplementing her income.
"What inspired me to start this business was that i needed some extra income from my day job when i was still employed. I started this as i saw a gap in the township. We always struggled with ice cubes during summer days and i had some money saved up so i took that risk or rather a leap of faith," she enthused.
Mmule used her savings to buy her first ice making machine and a single freezer to chill the ice. And as the business layman's book says - the rest is history.
Mmule products have generally been well received in the public domain. Her clientele base is continuously growing and she supplies ice to some of her clients on a weekly basis.
"Consumers should use our products because we sell at a reasonable price and we are locally based and just a phone call away," she stated about why new clients should try out her products.
Mmule doesn't have a big team, she works mainly with her partner in all spheres of the business.
"My future plans for my company is to see it growing to a point where i can hire more people and create an income for someone in the township. The township struggle is so real and so many people do not have income. I want to see this business growing where i can turn the house we live in into a business factory and hopefully buying another house," she attested.
"The satisfying part is that what ever hard work i am putting in and the long and tiring hours that we work would be for my company and not making money for someone . Its never an easy job to work for yourself but i know that one day i will get where i want to be," she stated.
What's the biggest piece of advice you can give to other women looking to start-up?
"My advise is simple. If you really want something put in your time and energy in your goals and dreams and stop procrastinating. You need to focus, yes negativity will be there, destructions and people will judge your decisions but focusing on what you want will eventually get you where you want to be," she smiled.
Twitter Handle: @d_icecub3
Email: d_icecube@yahoo.com
