More than 30 local celebrities and influencers will pledge to give up plastic shopping bags in July, backing the Rethink the Bag campaign's latest initiative.
The Plastic-free July campaign kicked off at the Two Oceans Aquarium on Tuesday evening with big names such as Jack Parow and Roxy Louw in attendance.
"We're spreading the message for people to try and reduce the amount of single-use plastic that they use – and in this case, the shopping bag in particular," Aaniyah Omardien, founder of NPO the Beach Co-op, explained.
"It stays in the system for more than 400 years... and we only use it for 12 to 14 minutes."
According to Omardien, plastic bags are part of the so-called "dirty dozen" twelve items that are most commonly found on beach clean-ups.
Although the Rethink the Bag campaign has been running since 2011, founder Hayley McLellan likes to think of the new initiative as a relaunch.
