Cell C has launched a revamped corporate identity, including a new corporate colour and a new type font.
Cell C's new orange branding is very close to the corporate colour of telecommunications giant Orange - which is a dominant player in the African market - and has nearly 256 million customers worldwide.
Orange, headquartered in France, operates in more 28 countries, including Botswana, Egypt and the Ivory Coast.
Cell C's new colour choice is very interesting given that Orange has a registered trademark for its orange, says Jeremy Sampson, executive director at Brand Finance Africa. This might limit Cell C's expansion to other African countries in the future, or create the need for a second brand outside of SA.
Cell C's old logo was launched in 2010.
