Monday 6 March 2023

Young entrepreneur uses creativity to thrive

Young and versatile entrepreneur, Sibu Mabena is a shining example that when you live towards fulfilling your dreams, all is possible as you can go beyond to reach for the stars.


While studying political science and international relations at the University of Pretoria, Mabena diverted into dynamic creative space due to her creativity and vision.

Born 31 years ago in Johannesburg, she took an initiative to establish her own PR and multimedia business, Duma Collective in 2017.

Her Johannesburg-based company specialises in creative communication through connecting brands to their intended target audience.

The company focuses on brand strategy, public relations, event management, talent management, social and digital media activations as well as multimedia production.

Mabena who is an award-winning businesswoman, as she recently won the Prestigious Inverroche Future Is Female Award, said that her achievement was an affirmation of what her business success is believed to be, through building a dream that will forever be embraced by generations to come.

She said that through her passion, she knew that she was destined for success as she had been pushing hard to build her company in order to resonate with her vision.