Wednesday 15 March 2023

Mzansi sex toy maker pursues the female orgasm

The sometimes elusive female orgasm and the health benefits of self-pleasure play an ever increasing role in the world of sexual wellness.
 
Local sex toy maker, Exotic World's Jaun Esterhuizen is on a mission to enhance sensuality for couples and individuals.


Jaun's interest in the sex toy industry began more than a decade ago. He was fascinated by the female orgasm and wanted to change the way that women experience masturbation or self-pleasure or, for that matter, how couples can play together. He spent years researching this.

Exotic World

His girlfriend showed him an international website selling sex toys, but pricing was a turn off, and from there, his idea for Exotic World was born.
 
It remained an idea until lockdown – during the pandemic – when their financial situation pushed the pair to pursue a side hustle for extra income as they both have day jobs too.

In recent years, there has been a growing emphasis on understanding and appreciating female sexuality. He said that the female orgasm was previously underexplored and surrounded by myths and misconceptions.

He said: "The growth of the sexual wellness industry, which includes sex toys and other pleasure-enhancing practices like masturbation, raised awareness of female sexuality. Jaun said they hope to play a role in destigmatising discussions about female pleasure and the couple is advocating for its importance.

"Masturbation has become a hot topic tied to mental health, and it can contribute to overall wellbeing. For single individuals or couples, toys can help release stress and enhance intimacy during foreplay or solo play."

All shapes and sizes

Jaun's range of fantasy-based toys come in various sizes, from mini to large, catering to individual preferences and desires. Each item is based on a mythological character or something slightly lateral, like an alien.
 
They come in various sizes from small through to more than forty centimetres in length. Girth is also important, and there are various shapes to ensure the perfect match for any body shape. Each toy is angled and surfaced, too, to deliver external pleasure.