Businessman and Mitchwear founder, Johnny Modiba, reckons the sneaker he created and wears every day will take the footwear industry by storm.
Having created employment for a team of 15 people in sales, marketing, distribution and design since the brand's inception late last year, Modiba is hopeful that he will add more workers into his flourishing footwear establishment.
"I have created quite a number of job opportunities though the business only started operating in November," said Modiba, adding that the youth have been receptive of his chunky, fun and funky sneaker.
"The fact that youngsters are looking into Mitchwear, I see its potential generating more business and creating more opportunities so we can employ more people by the end of this year," said Modiba who hails from Tzaneen in Limpopo.
The name Mitchwear therefore is associated with goodness, Modiba chips in, and it's "welcomed by everyone in the sneaker space".
"It resembles cleanliness. When you read the Bible, you'll see it means something or someone who has been welcomed by people, seeing how it's been received by my customers. It's a beautiful brand name that everyone can understand and remember," he said.
Mitchwear manufacturer and founder Johnny Modiba says his sneaker is durable, comfortable and affordable.
For decades, South Africans have relied heavily on international brands, and this is what inspired the 46-year-old to use his experience gained in skills development to finally get his own business off the ground.
