Women around the country have been invited to enter this year's Miss South Africa pageant.
Established in 1956, Miss SA is now an internationally recognised event.
"The standards remain high, and we will only become bigger and better," said Stephanie Weil, CEO of the Miss South Africa Organisation.
"We have become known on the global scene as 'pageant disruptors'. We constantly strive to keep the competition relevant and fresh and we believe our fans are going to be delighted and excited with what we've come up with this year.
"While we are ensuring the Miss South Africa campaign loses none of the attributes fans and followers have come to love, we've also challenged ourselves to think bigger and better, to make certain the Miss South Africa competition grows and evolves and retains relevance and interest in an ever-changing world."
The organisation is known as one offering a platform for local beauty queens to become known across the world.
Weil invited young women from across the country to be on the lookout for information so that they can submit their applications.
Entrants should be between ages 20 and 28 by August. They must be South African citizens and in possession of a valid ID or passport.
The winner will get a car, prize money, beauty products and jewellery and the use of a luxury apartment.