If statistics from the Broadcast Research Council of South Africa are anything to go by, it's clear that South African audiences love Indian dramas.
Since its launch in 2018, South Africans have taken to the many drama series on Star Life.
With an average daily viewership of more than 150 000 viewers and a monthly reach of more than 5.5 million, Star Life has established itself among the top 10 TV channels in the South African market and the number one channel among dubbed telenovela offerings.
All the channel's shows have made a distinct place for themselves in the hearts and minds of viewers.
It's delivered many hits, among them, The Evil Eye, about a wicked witch who was a servant of the mother goddesses Kali and Durga.
The recently launched A Magical Love Story, a fantasy drama, broke into the 400 000 viewership club on its first episode that aired last month and within three weeks, more than 600 South Africans were hooked.
"We're growing rapidly by building strong emotional bonds with our audiences through stories like My Identity and Strange Love, that bring progressive and inspirational characters in compelling dramas and are leading performers with a consistent viewership of 300 000," said the channel.
This month, the channel launched two new dramas – The Frontliners, a medical drama about the ups and downs in the lives of doctors at the Sanjivani Hospital, is a tribute to front-line workers and the Covid-19 warriors.
