DJ Sbu is on a roll as an entrepreneur and there is just no stopping him.
The Massiv Metro owner and breakfast drive host is on a relentless mission to make the energy drink, MoFaya the number energy drink of African descent across the continent and eventually, the world.
Mzansi's favourite hustler, businessman and media personality, DJ Sbu is making major strides with his energy drink.
We have seen Sbu take his drink to all of his major international engagements in countries such as the USA to make sure that they also hear about it.
His aggressive marketing strategy in Mzansi has seen the drink's brand grow in leaps and bounds to such an extent that it is now available nationwide through PicknPay supermarkets and even Engen garages.
But he hasn't abandoned his original marketing strategy as he continues to use young entrepreneurs to market and sell the drink in the streets while simultaneously giving them real-world experience in marketing a product.
"Big shout out to all #MoFaya hustlers nationwide doing their thing every day feeding their families pushing the Hustlers Drink. Let's make this money guy," he said recently.
Sbu, whose real name is Sibusiso Leope, is now taking the brand to the East African region in a bid to fast track his continental takeover.
He has now partnered with Tanzanian singer-songwriter, Ali Kiba distributes the energy drink in the region.
