Coca-Cola is revamping its Coca-Cola Zero beverage with "an even better-tasting recipe" that tastes "a lot like…Coke" and it will henceforth be known as Coca-Cola Zero Sugar.
It will also have a new design that "looks more like Coca-Cola," featuring the red Coca-Cola disc against a black background familiar to Coke Zero fans. Coca-Cola said the design also prominently features "zero sugar" text to "emphasize the drink does not contain sugar."
Coca-Cola said it conducted consumer testing of the new recipe for over a year.
"We're confident our new and improved Coke Zero Sugar recipe delivers a great taste that Coke Zero fans in the US will love," said Stuart Kronauge, business unit president of USA operations and senior vice president of marketing at Coca-Cola North America, in a statement.
Coca-Cola Zero Sugar will be available in the US in August.
The launch will be supported with television, digital, radio, outdoor, social media and retail advertising. The marketing campaign also will include an experiential sampling tour in September.
Coca-Cola said the packaging changes in particular support its One Brand strategy to "bring its Coca-Cola portfolio of beverages together as a single trademark brand to show fans we have a Coca-Cola for everyone."
