Hangman – a unique fast-paced online reality show which aims to uncover South Africa's greatest innovator – has been announced by Cell C. The stakes are high in this revolutionary new programme with R1 million in prize money.
"Cell C's strategic focus is around bringing relevance to the South African market through service offerings," says Jose Dos Santos, Cell C Chief Executive Officer. "A key focus is providing value added services and segmented content that is being consumed daily online. Customers are hungry for new, unique, fresh and entertaining content."
With this in mind, Cell C embarked on producing the 10-part Hangman series which represents a new genre in unscripted entertainment and follows on the success of Cell C's first online Break the Net reality talent show which streamed on the service provider's Cell C Reality App last year.
Hangman is a show unlike anything on any screen anywhere! A global first in interactive, immersive entertainment, it puts viewers in the driver's seat. By "investing" in a virtual Stock Exchange, they can help determine the outcome of the show, while standing in line to win great viewer prizes including a car.
This new reality show also gives wings to the aspirations of entrepreneurs who have identified a gap in the market and have come up with an innovation that fills that space and want to bring it to the market.
Hangman consists of two different content streams. The first is the actual reality online series which would traditionally be consumed on prime-time TV but is now being streamed live online.
Contestants will have to prove their mettle through a series of gruelling challenges but their fate is determined by more than performance alone. They will have to win the approval of 'Backers', captains of industry and investment with keen business acumen and ruthless standards. These include businesswoman Phuti Mahanyele, celebrity economist Iraj Abedian, self-made billionaire Quinton van der Burgh and Bonang Mohale, chairman of Shell South Africa Energy Limited.
