Jägermeister is renowned the world over for its edgy campaigns and events. In order to maintain its presence as a brand leader, especially in an age of diminishing social engagement, Jägermeister South Africa enlisted the services of Thread and well known digital disrupter and strategist Jon Savage who developed a unique multi-media experience as the mechanism for ticket delivery for their exclusive invite only event, Enter the Woods.
In order to bring the mystique of the experience to users in a social platform, Jon and the team created a dual-narrative interactive video stream that managed to synch, beat-by-beat, two different songs from key Jagermeister sponsored artists Jack Parow and Reason.
The first video follows SA hop-hop artist Reason, as he "enters the woods" to deliver a case of Jägermeister to the event. Through a slick interface of arrows, visible across all platforms including mobile, viewers could immediately switch into the second video narrative, that of Jack Parow, on his own mission to deliver a case of Jägermeister to a different party.
The two stories run in perfect parallel synch, with viewers able to follow the case of Jägermeister between the stories, with the music, imagery and narrative seamlessly aligned.
The videos end with footage of each artist performing at the actual Enter the Woods events in their respective cities, enabling the live event experience to be amplified across digital platforms.
Check the behind the scenes making-of-the-video here:
https://www.youtube.com/watch?v=RGWINOt2AJg&feature=youtu.be
