Vans, one of South Africans' most beloved fashion brands, will be distributed by Ares Holdings in the country.
Having launched in South Africa more than 20 years ago, Vans has a strong history in the country, with 11 retail stores in three major urban centres, an online store and distribution within multiple doors in key sport and lifestyle partners across the country.
Ares Holdings will begin distributing the shoe brand on January 1, 2024. Ares Holdings SA will be the exclusive licence holders to distribute the brand within southern Africa.
According to Lucio Simonazzi, a director of sales for Central East Europe and Distributors, the new partnership is a move that aligns with the brand's future global strategy of elevation, segmentation and omni-operations.
Ares Holdings was formed in Cape Town in 2015 and owns the distribution rights to Under Armour, Crocs, Birkenstock and 2XU. Founder and CEO Gareth Kemp believes the success of Ares Holdings can largely be attributed to three main factors.
"We have a very good understanding of the South African landscape and its consumer, a deep appreciation of the importance of being brand-led, and a strong, experienced team with a proven track record." Kemp shared his optimism for the future of Vans within the group.
"There is clear alignment between the global vision for the business and the capabilities of the Ares business. We look forward to rolling this out from 2024," he said.