Every woman wants to look and feel beautiful.
That is why in recent years we've seen the rise of beauty brands.
People like Mathebe Molise, a qualified chartered accountant, left the corporate world to join the world of beauty because although there are thousands of beauty brands out there, there is still something unique to offer within that industry.
Founder of Pastry Skincare, Mosile launched Beauty on TApp, a digital platform she says is revolutionising the beauty industry in South Africa.
She was inspired by how people had to rely on digital stores for their needs during Covid.
"Beauty on TApp was well positioned as we had a range of products people were looking for, complemented by outstanding customer service and efficiency," says Molise.
Digital stores are still very much needed, she adds.
They are cost-effective and save time because many South Africans, no longer have the luxury of shopping for two hours. Thanks to load shedding, and its four-hour intervals, every second counts, Mosile says.
With more than 700 beauty products to shop, you can find all your cosmetics and skincare brands under one website at Beauty on TApp.