Using the term "recruit" may technically be inaccurate, as truly passionate brand ambassadors are not recruited, but rather they are created through exceptional service and/or first-rate product offerings.
If you are providing outstanding customer service, work hard to establish the highest level of employee satisfaction and offer a service or product line that is superior to the competition, you've already won the battle.
Now, you just have to hone in on those people who would be most effective in furthering your marketing efforts through their own social networks. Here's how:
Choose people that are tied in to your chosen demographic. For instance, if your product or service is geared toward health conscious adults between the ages of 25 and 40, then target brand ambassadors that match that demographic.
Target those who are passionate about and intimately familiar with your product or service. If you're marketing a line of exercise equipment, make sure you're recruiting people who regularly use your product and can provide specific feedback.
Reach out and interview those you feel would be the best fit to represent you. Focus on those candidates that are positive, upbeat and enthusiastic about life in general, but particularly about what your business has to offer. People are naturally attracted to positivity, so make sure your chosen ambassadors exude this trait.
Educate and arm your ambassadors with all of the knowledge and tools they need to effectively represent your brand. Develop and implement a training program that will provide an in-depth knowledge and understanding of your company, as well as the products and services you offer. Remember, your ambassadors will essentially serve as the public face of your brand, so make sure they know their stuff!
While the internet has certainly opened the doors to global possibilities, it has also created global competition. What's the best way to get a leg up, stand out and maintain success? Simple: by recruiting an army of consumers that is passionate and more than willing to help spread the word about your brand to the masses.