Lukhanyo Am has been appointed as the Brand Ambassador on one of Danone's top brands, DanUp.
"Lukhanyo is the quintessential DanUp man; a professional rugby player for the national team and the Cell C Sharks" says Thandeka Ngqumeya, Marketing Director for Danone Southern Africa.
In 2016, DanUp infiltrated the Mageu category with the first of its kind multigrain and yoghurt blend designed to keep consumers fuller for longer.
Following the announcement this week, the DanUp limited edition pack featuring Lukhanyo will be filtering into stores from June together with an exciting television advert and digital campaign on social media platforms such as Instagram and Facebook.
As a brand, DanUp is committed to giving consumers the inner and outer courage to live their truth and is proud to partner with the South African rugby player.
"Lukhanyo is the quintessential DanUp man; a professional rugby player for the national team and the Cell C Sharks" says Thandeka Ngqumeya, Marketing Director for Danone Southern Africa.
As a young man hailing from King William's Town in the Eastern Cape, Lukhanyo transcended from his humble background to become one of SA's top rugby players and continues to unify South Africans through the game.
"His ever-determined mindset to work relentlessly towards his dream is a shared value for DanUp, providing never-wavering on-the-go nutrition as well as a boost" added Ngqumeya.
In 2016, DanUp infiltrated the Mageu category with the first of its kind multigrain and yoghurt blend designed to keep consumers fuller for longer.
Fuelling its innovative trajectory, DanUp is now officially launching DanUp Boost , available in two flavours, original and berry .The blend has added guarana extract and vitamin B3 to energise your day.
"I am honored to be the ambassador of DanUp as it is a brand fuelling a generation of men to develop a healthy outlook through balanced habits for physical, emotional and mental wellbeing. DanUp provides the mindset and on-the-go nutrition to get the most out of every day" said Lukhanyo.
Following the announcement this week, the DanUp limited edition pack featuring Lukhanyo will be filtering into stores from June together with an exciting television advert and digital campaign on social media platforms such as Instagram and Facebook.
