Pictures of a new sports drink on the South African market, called Prime Drink, have been doing the rounds as celebrities and ordinary people alike try to figure out what it is, why there is hype around it and why it costs so much.
SABC News anchor Leanna Manas sought to get to the bottom of it by asking her Twitter followers; "Guys what is the madness with this?? Asking for a friend who's kids are driving her mad for a bottle that costs an arm and leg."
She shared the tweet along with a picture of Prime drink and garnered over 400 responses.
947 radio host and Celebrity Game Night presenter Anele Mdoda simply asked "Parent Twitter. You know this?"
"When it launched in the UK people were fighting punching each other to try and get one. Was sold out in the UK within minutes. Currently available in South Africa from R479 a bottle. The product is marketed by two massive TikTok influences. One of these two influencers had a racist incident last week so I expect sales to start dropping," tweeted @goolammv in response to Manas.
"When you put two YouTube superstars with a combined 130 million subscribers together, that's what you get. A pandemic," said @kgotsoTwo along with a video of the sport's drink's reported founders.
"Siba tried scamming me to buy it for him, I googled it & it said it's not for under 18," tweeted influencer Tshepi Vundla in response to Anele's question about Prime.
Not only was the drink sold out shortly after its launch, but retailers also had to place limits on how much stock each customer could buy to stop resellers buying up stock.
The publication also reported that a tracker app had also been created to allow customers to verify stock before visiting stores.
The hype surrounding the drink means that limited quantities are available and this has caused prices to rise sharply.
SABC News anchor Leanna Manas sought to get to the bottom of it by asking her Twitter followers; "Guys what is the madness with this?? Asking for a friend who's kids are driving her mad for a bottle that costs an arm and leg."
She shared the tweet along with a picture of Prime drink and garnered over 400 responses.
947 radio host and Celebrity Game Night presenter Anele Mdoda simply asked "Parent Twitter. You know this?"
"When it launched in the UK people were fighting punching each other to try and get one. Was sold out in the UK within minutes. Currently available in South Africa from R479 a bottle. The product is marketed by two massive TikTok influences. One of these two influencers had a racist incident last week so I expect sales to start dropping," tweeted @goolammv in response to Manas.
"When you put two YouTube superstars with a combined 130 million subscribers together, that's what you get. A pandemic," said @kgotsoTwo along with a video of the sport's drink's reported founders.
"Siba tried scamming me to buy it for him, I googled it & it said it's not for under 18," tweeted influencer Tshepi Vundla in response to Anele's question about Prime.
According to UK publication Evening Standard, the drink was launched in the UK towards the end of 2022 and it caused a frenzy among shoppers.
Not only was the drink sold out shortly after its launch, but retailers also had to place limits on how much stock each customer could buy to stop resellers buying up stock.
The publication also reported that a tracker app had also been created to allow customers to verify stock before visiting stores.
In the UK, the recommended retail price for a single bottle is £2 and a case of 12 online is listed at £24.99.
The hype surrounding the drink means that limited quantities are available and this has caused prices to rise sharply.
Prime drink comes in two types – Prime Hydration and Prime Energy – and is available in seven flavours. It is said to contain 10% coconut water, 2g of sugar, 25 calories, 250mg of BCAAs (which enhance muscle growth), 830mg of electrolytes, as well as vitamins and antioxidants.
