International reality stars and make-up moguls Kendall and Kylie Jenner have introduced their global lifestyle brand Kendall + Kylie to South Africa.
The Kendal+Kylie ready-to-wear collection includes daywear, active wear, evening wear, swimwear and underwear.
It is available at Edgars stores.
"The Jenner sisters are icons of this generation, their social media influence is unprecedented," said directors of fashion distributors The 51 Group, Nitsa Comninos-Rose and Terri-Lee Mitchell.
"The individual taste-levels of both Kendall and Kylie are interpreted perfectly into the collection, creating harmony and balance with an ability to pull in consumers from ages 13-30."
The fabrics and manufacturing methods used were eco-friendly and sustainable, the directors said.
"Two of the most popular personalities of this generation, with 350 million fans globally, the Jenner sisters' clothing brand captures the essence of today's young fashion lover."
