NESCAFÉ RICOFFY is turning 50 this year and have chosen to celebrate this achievement by celebrating our South Africanness.
As a truly South African brand, NESCAFÉ RICOFFY is firmly grounded in our heritage and entrenched in local culture. It is therefore fitting that NESCAFÉ RICOFFY has decided to celebrate 50 years of South Africanness.
South Africans across the country have been encouraged to share in the warmth by submitting their South Africanness words and phrases which will be featured in a special designed keyboard app called Mzansay.
To date, thousands of South Africans across the country have answered the call, contributing uniquely South African words like "Achuz", "Bathong", "Ekse", "SBWL" and "Nine-Nine".
The Mzansay keyboard launches in September as part of NESCAFÉ RICOFFY's year-long birthday celebrations, which commenced in April, and which will culminate in the brand's 50th birthday party on the eve of Heritage Day.