What Would Your Kid Do? - a brand new entertainment show coming to ITV Choice (DStv 123) from Friday, June 1 at 20:00 - sees parents challenged to guess how their children will behave in a variety of situations, merging specialist factual child development psychology with an entertaining game show mechanic.
Children are filmed in a real world setting, thinking it's just another day at school and unassumingly going through a number of tasks that explore everything from curiosity to lateral thinking, risk taking to rule breaking.
As the situations unfold, host Jason Manford observes alongside the parents as they try to predict what their child will do in each situation, providing a fascinating and often hilarious insight into the developing minds of 5, 6 and 7 year-olds.
Manford also has a few surprises up his sleeve that will see him join the children in their world.
At the end of the show, the parents who have shown they know their child the best, and correctly predicted their behaviour, will play for a family prize alongside their child.
Says Manford: "Even for someone like me who has five kids, the children on the show never cease to amaze. The whole way through filming I was thinking what would my kids do in that situation and even with my own children I know they'd react differently. It also makes you think if you're a kid what would you do.
"The various set ups on the show were devised by expert child psychologists so they're actual tests they do to kids at this age. The responses and reactions were genuinely fascinating as well as being really funny. Every kid was so different and it was great to see the parents' genuine shock because everyone thinks that their own little kid is an angel!"