The Mercedes-AMG Performance Tour celebrates 50 Years of Performance Driving at this year's SA Festival of Motoring at the Kyalami racetrack.
AMG - these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. In 2017, the company founded by Hans-Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary worldwide with many high performance activities.
For all at AMG, the focus will be on the brand promise of "Driving Performance", which unites the core strengths of AMG: cutting-edge technology and a passion for dynamic, emotively appealing products. Mercedes-AMG stands worldwide for outstanding engine expertise, which includes not only development, but also the "one man, one engine" philosophy, which means that each engine is, so to speak, handcrafted by one engine builder. With almost 100,000 units delivered in 2016, i.e. over 40 percent growth, and the biggest strategic model initiative in the company's history, AMG makes this anniversary year with record figures.
"The Mercedes-AMG C 43, C 63 and C 63 S will now also manufactured at our East London plant for local and international markets. Excitement was at an all-time high as the first locally manufactured Mercedes-AMG C 43 4MATIC rolled off the production line in East London in mid-July. We will see the C 63 and C 63 S models manufactured in East London line early in 2018," says Selvin Govender, Marketing Director Mercedes-Benz Cars.
Following a successful local AMG marketing campaign, excitement has heightened with the activation of fans testing their growling skills, whilst imitating the AMG growl. Some reached levels of the growl to that of the AMG A 45, C 43 and a C 63 S, and possibly through to the SLS AMG and AMG GT S, affording fans the chances of winning an AMG Advanced Driving Academy course and two tickets to the festival.
"South African's have shown us just how much they love our AMG cars, especially the iconic and visceral sound exhaust note, and this is why we have profiled our fans doing the growl, while highlighting the inherent beauty of our AMG range. It's a celebration of Driving Performance as well as a 'thank you' to all who hold our brand close to their hearts," says Govender.
The AMG Performance tour takes place in Pits 1 - 4 at Kyalami, with the AMG GT family performance cars, the AMG GT S, AMG GT R and AMG GT C and the E 63 S sedan. Fans will have an opportunity to experience these beauties in hot laps by the AMG Driving Academy team.
