Fiat Chrysler Automobiles has launched the all new Fiat Tipo hatchback and its sedan sibling to the South African market following the vehicle's highly successful European debut.
The launch marks the Fiat's return to the medium-compact segment with an offering that appeals directly to the heart of the market, thanks to a simple but comprehensive range that meets customer needs. The Tipo family's success is based on a value proposition combined with best-in-class passenger and luggage space, as well as versatility.
Thanks in part to these characteristics, the Tipo family has been awarded a string of accolades, the latest of which is the prestigious Autobest "Best Buy Car 2016" award, chosen by a jury of 26 journalists from the most authoritative European car magazines. This award underlines the model's design, quality, comfort and versatility and rewards an exceptional offering that is squarely focused on value for money, a crucial concept in Fiat's functional family strategy, summed up in the slogan "You don't need much to get a lot".
The Fiat Tipo range shares the same values but each have unique personalities as diverse as their respective target audiences, from families and couples to young people or professionals.
The Tipo family was developed around the brief "Skills, no frills" and combines the brand's historic concepts of functionality, simplicity and personality in an extraordinary value-for-money offering. Personality-wise, the Fiat Tipo projects a dynamic style and a strong character in all versions with simple choices provided to the customer resulting in a range of engines and trim levels appealing directly to the heart of the market.
