The Mercedes-Benz Bokeh South Africa International Fashion Film Festival will be held at the world-class African Pride 15 on Orange Hotel between 27-28 March.
This creative melting pot of some of the best fashion filmmakers, artists and designers from South Africa and around the world will showcase their cinematic interpretation and offer window into the extraordinary world of high-end fashion.
The winning films in each category will be judged by a panel of experts from both the fashion and film industries and showcased over two sold out Red-Carpet ”Oscar Style” screenings on 27th and 28th March.
The winning film will be shown at the La Jolla International Fashion Film Festival, as well as being entered into the International Fashion Film Awards in Hollywood later this year.
This unique cutting edge environment, created by Founder and CEO, Arian Lazarus celebrates innovation and style has already attracted premier brands such as title sponsor Mercedes-Benz, make-up giant M.A.C cosmetics, international TV channel Fashion One TV, Cape Town Fashion Council, global electronics powerhouse Hisense, GHD Hair Care and lifestyle brands such as Sunglass Hut and premium drinks brand – RGBC.
Mercedes-Benz, renowned for being selectively associated with high end global fashion and bespoke lifestyle events will showcase the very best entries in the Mercedes-Benz Award category with a US$ 10000 first prize.
Fashion One, the global fashion-focused, entertainment and lifestyle TV channel, is aligned as the festival’s official international television partner offering all-access coverage, personal insights and unique perspectives.
This sought after media platform presents an exclusive gateway to the event, brands and participants alike by boasting over 4,8 million subscribers in Africa and being distributed to 14 African countries from North to West to East and Sub Saharan Africa.
Notwithstanding the African access, the festival will also be broadcast via the European, Asian, Australian, South American and Russian platforms to another 140 million eyeballs.
Besides indulging in the beautiful Fashion Films, visitors can also indulge in retail therapy at the Pop-Up stores presented by the Cape Town Fashion Council designers.
The CTFC Designer Pop-Up, which will be located in the library of the 15 on Orange Hotel, will be open from 12h00 – 17h00 and 18h00 – 20h00 on both the 27th and 28th of March.
Members of the public are invited to meet the local and international designers and shop from the latest in top South African fashion.
As for those attending the event, every moment will be displayed on a range of Hisense LED TVS up to the 85 inch UHD screens.
“This festival is a visual feast for the guests and offers us the perfect tactical platform to showcase our range of TV’s and brand new Sero 8 Tablets and Infinity H6 Smartphones” says Ryan Curling, Brand Manager.
This creative melting pot of some of the best fashion filmmakers, artists and designers from South Africa and around the world will showcase their cinematic interpretation and offer window into the extraordinary world of high-end fashion.
The winning films in each category will be judged by a panel of experts from both the fashion and film industries and showcased over two sold out Red-Carpet ”Oscar Style” screenings on 27th and 28th March.
The winning film will be shown at the La Jolla International Fashion Film Festival, as well as being entered into the International Fashion Film Awards in Hollywood later this year.
This unique cutting edge environment, created by Founder and CEO, Arian Lazarus celebrates innovation and style has already attracted premier brands such as title sponsor Mercedes-Benz, make-up giant M.A.C cosmetics, international TV channel Fashion One TV, Cape Town Fashion Council, global electronics powerhouse Hisense, GHD Hair Care and lifestyle brands such as Sunglass Hut and premium drinks brand – RGBC.
Mercedes-Benz, renowned for being selectively associated with high end global fashion and bespoke lifestyle events will showcase the very best entries in the Mercedes-Benz Award category with a US$ 10000 first prize.
Fashion One, the global fashion-focused, entertainment and lifestyle TV channel, is aligned as the festival’s official international television partner offering all-access coverage, personal insights and unique perspectives.
This sought after media platform presents an exclusive gateway to the event, brands and participants alike by boasting over 4,8 million subscribers in Africa and being distributed to 14 African countries from North to West to East and Sub Saharan Africa.
Notwithstanding the African access, the festival will also be broadcast via the European, Asian, Australian, South American and Russian platforms to another 140 million eyeballs.
Besides indulging in the beautiful Fashion Films, visitors can also indulge in retail therapy at the Pop-Up stores presented by the Cape Town Fashion Council designers.
The CTFC Designer Pop-Up, which will be located in the library of the 15 on Orange Hotel, will be open from 12h00 – 17h00 and 18h00 – 20h00 on both the 27th and 28th of March.
Members of the public are invited to meet the local and international designers and shop from the latest in top South African fashion.
As for those attending the event, every moment will be displayed on a range of Hisense LED TVS up to the 85 inch UHD screens.
“This festival is a visual feast for the guests and offers us the perfect tactical platform to showcase our range of TV’s and brand new Sero 8 Tablets and Infinity H6 Smartphones” says Ryan Curling, Brand Manager.
