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Thursday 27 July 2023

Kaizer Chiefs and Kappa hope to inspire fans with Khosified new kit

They were trailblazers and trendsetters before, and Kaizer Chiefs and sportswear brand Kappa have again joined forces from today to launch two captivating new jerseys that will inspire the players and Amakhosi nation alike.


Chiefs and Kappa conquered all before them when they first partnered up in 1989, with Amakhosi winning a sensational quadruple of titles in the first year of their sponsorship.

The seven-year partnership spanning to 1996 was hugely successful for the club, with Chiefs winning 12 trophies during a dominant era.

Now, the exciting reunion between these two iconic brands will renew at the start of the 2023/24 season.

Designed to evoke the club's rich heritage and tradition, the home jersey is predominantly gold, with bold black inflections accentuating the sleek design.

The home kit pays tribute to Chiefs' prestigious legacy.

Kappa have also introduced a
beguiling green-and-gold away kit for the upcoming season.

Inspired by the natural beauty of South Africa, the green represents the lush landscapes of the nation, while
the gold trim symbolises victory and the accomplishments of the Soweto giants over the past 53 years.

"We are thrilled to unveil our new jerseys in conjunction with Kappa," said Chiefs marketing director Jessica Motaung.

"These designs epitomise our brand identity and the loyalty of our supporters.

"We believe that these kits will not only inspire our players on the field, but also resonate with the Amakhosi faithful in a profound way.

"With the new replica jersey and our 'Khosified' theme, we aim to inspire the club's loyal fanbase, providing a stylish way for supporters to demonstrate their unwavering commitment and passion for the team when they are in the stands."

The new jerseys, which includes a specially designed jersey for women, will be available for purchase at leading sporting and retail stores countrywide, including Kappa stores, as well as from Kaizer Chiefs Retail at the Village in Naturena from today.

The new home jersey will see action for the first time next Sunday when Chiefs welcome Chippa United to Moses Mabhida Stadium for their Premiership opener.