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Monday 6 February 2023

#Puma takes sportswear to new heights

Did you love the first Puma X Dapper Dan collaboration? If so, you are in a for a treat as the sportswear brand crosses paths again with the celebrated craftsman. 

Since the early 1980s, Dan has been a pioneer of design through his remixing of symbols to create his signature style. 


What started with him selling luxury goods out of a car boot led to him designing and wrapping car wheels for his hip-hop clientele. 

Dan ultimately opened an atelier that people look to for the full Harlem experience.

The new collection with Puma reimagines the idea of a pre-game runway, with its take on a luxury upcycled aesthetic. 

Continuing this theme is a focus on knitted materials which become the canvas for monogrammatic designs.

In true Dapper Dan style, he took inspiration for this second drop from his Harlem roots, reflecting on the importance of expression and what that has looked like for him through the years. 

In tandem with the drop of this five-piece capsule, Dapper Dan has redesigned the Puma jet interior with the Puma x Dapper Dan print, using accessories with co-branded logos and materials seen in the most recent collaboration.