Anchored on a narrative that seeks to inspire creative women entrepreneurs and freelancers, co-founder of Bloom, strategist and curator Nandi Dlepu believes driving the right types of conversations to help women find growth in their business is key to elevating their chances in the creative space.
"Founding Bloom came from a personal need. About five years ago I was looking to leave advertising and I wanted to start my own business. I was looking for a platform that will kind of inspire and empower me on my journey. Although I found amazing female-led platforms, what was continuously missing, according to me, was that they focus on traditional careers quite often.
"The need for funding for a creative business is different compared to a traditional business. And, that's actually how Bloom started," Dlepu said.
"It was like, I'm looking for this 'thing'. I can't find it! Then I thought: 'I'm going to host a get together where women are going to talk about their journey, where we'd have some creative entrepreneurs come and talk about their journey'.
"I then urged people to sign up and we were over capacity I noticed that that need was mirrored by other women who were looking for the same kind of assistance for their business in the creative space."
Creating experiences to inspire creative females through conversations of "diversity of thought" and "women in leadership in the creative industry" was the order of the recent Women in Bloom event.