Celebrities like Khanyi Mbau, Thando Thabethe, Boity Thulo and Lerato Kganyago are cashing in hard through the use of social mediums such as Twitter and Instagram.
Brands are willing to spend thousands to get access to celebrities' followers, and many of them are putting aside huge sums of their marketing budget to celebs with social media influence. Most of the celebs they target usually have a huge following, and they have spoken out about how much of a killing they are making from it.
Thando, who has over a million followers on social media, revealed to the Sunday World that she charges around R10 000 for a single tweet. Khanyi said, although she's very picky with who she associated herself with, she charges around R10 000 to R15 000 per post.
Lerato said her starting fee is R5000 going up, depending on the brand she's working with, while Boity charges around R60 000 for 5 tweets, and she also only works with brands that align with her beliefs.