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Friday 24 July 2015

Hisense produces and launches OLED TV in South Africa

Hisense has confirmed that its new OLED TV produced in South Africa will be officially launched this August in Cape Town.

The new Hisense OLED TV produces better picture quality and colour through ULED 2.0 technology. It will retail at R30 000.

Hisense’s ULED 2.0 technology offers high dynamic range with enhanced 3D dimming and peak brightness of 550 nits.

Furthermore, the company’s independently developed module technology enables its ULED televisions to offer better colour effects, added to a wider colour gamut (100% NTSC) and quantum dots technology that allows for richer and more vibrant picture clarity.

Another feature of Hisense’s ULED televisions worth bearing in mind is its ultra dimming technology.

The presence of hundreds of LED bulbs, which are then divided into 144 independent units, with each unit capable of being set to anywhere between 100% black and 100% white, enable these televisions to render more detail in its image.

Where ULED scores over OLED by a more significant margin is in energy consumption, requiring 200 W in comparison to OLED’s more power hungry 230 W. Additionally, Hisense’s ULED televisions also boast a much quicker response time of 3-4 milliseconds (half of LED’s 6-8 milliseconds).

Along with this, Hisense’s backlight scanner helps it eliminate picture flutter more efficiently, making for a clearer as well as a smoother viewing experience.