Lekker things keep happening in the townships! What do i mean?
The vibrant township of Soweto is synonymous with football in South Africa as it houses three Absa Premiership clubs, that are among the biggest in the country. These are namely 2013 CAF Champions League finalists Orlando Pirates, reigning champions Kaizer Chiefs and Moroka Swallows.
Now thats something right? Read on: The stadiums too have a dose of nostalgia embedded on them.
First built in 1959, Orlando Stadium has a rich and proud history associated with soccer, entertainment and the surrounding community’s involvement in the political struggle for recognition. Demolished in 2008 and rebuilt at a cost of R280 million, the new 35 000 capacity stadium featured in the 2010 FIFA World Cup.
Fast forward to 2015, Lafarge South Africa, one of Southern Africa’s leading building materials manufacturers, concluded a sponsorship deal with Stadium Management South Africa (SMSA) for the exclusive naming rights to Orlando Stadium in the heart of Soweto: to be known as the Lafarge Orlando Stadium.
Branding is currently underway and the dramatic transformation of the Stadium’s appearance will be revealed at a prestigious launch function scheduled for May.
"The exciting branding project with Orlando Stadium will emphasise that we have always been, and always will be, very much a part of the South African community," said Lafarge South Africa’s Country Marketing Manager, Alta Theron.
Exciting times surely lie ahead for Lafarge Orlando Stadium and the screaming Vuvuzela's will tell the true story come May.
The vibrant township of Soweto is synonymous with football in South Africa as it houses three Absa Premiership clubs, that are among the biggest in the country. These are namely 2013 CAF Champions League finalists Orlando Pirates, reigning champions Kaizer Chiefs and Moroka Swallows.
Now thats something right? Read on: The stadiums too have a dose of nostalgia embedded on them.
First built in 1959, Orlando Stadium has a rich and proud history associated with soccer, entertainment and the surrounding community’s involvement in the political struggle for recognition. Demolished in 2008 and rebuilt at a cost of R280 million, the new 35 000 capacity stadium featured in the 2010 FIFA World Cup.
Fast forward to 2015, Lafarge South Africa, one of Southern Africa’s leading building materials manufacturers, concluded a sponsorship deal with Stadium Management South Africa (SMSA) for the exclusive naming rights to Orlando Stadium in the heart of Soweto: to be known as the Lafarge Orlando Stadium.
Branding is currently underway and the dramatic transformation of the Stadium’s appearance will be revealed at a prestigious launch function scheduled for May.
"The exciting branding project with Orlando Stadium will emphasise that we have always been, and always will be, very much a part of the South African community," said Lafarge South Africa’s Country Marketing Manager, Alta Theron.
Exciting times surely lie ahead for Lafarge Orlando Stadium and the screaming Vuvuzela's will tell the true story come May.