Ster-Kinekor will open up an extra cinema at every site across the country to screen the much-anticipated ‘Fifty Shades of Grey’ film at its pre-release show on Thursday night.
The cinema company said this was due to a large demand for tickets to see the erotic film.
“Tickets are already selling fast for these extra screenings and we strongly advise the public to book their tickets online or via SK App, to avoid disappointment,” said Ster Kinekor Marketing Executive Doug Place.
“It’s not advisable to arrive at the cinema on Thursday without a pre-booked ticket.”
The film is based on E.L James’ erotic romance novel, and takes place in Seattle, the United States. It centres around the relationship between college graduate Anastasia Steele, and business magnate Christian Grey. The novel made waves because of its focus on explicit erotic scenes with elements of bondage/discipline, sadism/masochism (BDSM).
According to the Sowetan, Fifty Shades has already shattered records for the largest opening at Ster Kinekor. The movie’s pre-sales has already surpassed previous title holders Skylight, Twilight: Breaking Dawn Part 2, and The Avengers.
The cinema company said this was due to a large demand for tickets to see the erotic film.
“Tickets are already selling fast for these extra screenings and we strongly advise the public to book their tickets online or via SK App, to avoid disappointment,” said Ster Kinekor Marketing Executive Doug Place.
“It’s not advisable to arrive at the cinema on Thursday without a pre-booked ticket.”
The film is based on E.L James’ erotic romance novel, and takes place in Seattle, the United States. It centres around the relationship between college graduate Anastasia Steele, and business magnate Christian Grey. The novel made waves because of its focus on explicit erotic scenes with elements of bondage/discipline, sadism/masochism (BDSM).
According to the Sowetan, Fifty Shades has already shattered records for the largest opening at Ster Kinekor. The movie’s pre-sales has already surpassed previous title holders Skylight, Twilight: Breaking Dawn Part 2, and The Avengers.