Samsung started off their year strong with the launch of several products for consumers to not only enjoy but to fit into their lives seamlessly.
The annual event revealed new devices – the Samsung S21and S21 Plus, the S21 Ultra 5G, the Galaxy Buds Pro and the Galaxy Smart Tag.
The S21 is available in the colour palette phantom including black, silver, violet, pink, white and grey and the phantom brown exclusively available through the Samsung store.
"We are bringing in a full array of covers. Samsung has done everything from LED covers to slicker covers so there is something in that category. There are additional charging units coming into market as well and the SPen that will be available for the S21 Ultra," said Justin Hume, chief marketing officer for Samsung South Africa.
The S-Pen will also have colour customisations. The pricing of the Buds Pro is R3999, the Buds Live is R2 999.
The Smart Tag comes with the products and retails for R499 as a stand-alone and R1200 for a family pack.
Much like the S20, privacy will still be key with the S21 as biometric information will not be accessed by hackers.
"We are sticking to innovation so we have already set some trends. We have some fantastic foldable products coming to market this year, so we are continuing to sell the S20FE that launched toward the end of last year.
Outside of that we have seen the Buds Pro come to market and watches are quite a hot topic at the moment. We have an action packed year coming forward, this is before our new tech coming in our A Series range," added Hume.
